Applied Information Management Master's Degree Program
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Matt Fletcher, current student, in the boardroom at NW Natural.
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Pictured Above
Matt Fletcher ('06) in the boardroom at NW Natural.
Current Students

Assignments

Online and Required Courses

Capstone

There may be an initial activity, so check the course conference closer to the start date of the course.

Portland Program Courses

Marketing Management and Planning

Prior to the first session of class, read the following from the Kotler and Keller text:

  • Chapter 1
  • Chapter 2
  • Chapter 3
  • Chapter 4

Viral Marketing

Prior to the first session of class, read the following from the Connected Marketing text:

  • Introduction and Summary
  • Chapter 1: Seed to Spread: How Seeding Trials Ignite Epidemics
  • Chapter 2: Live Buzz Marketing
  • Chapter 6: Viral Marketing
  • Chapter 11: Word of Mouth: What We Really Know–and What We Don't

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