Texts Used in Prior Courses
You are free to purchase your textbooks from any source. However, if you order using direct links to new textbooks on Amazon.com from the AIM Program course materials page, the AIM Program will receive a small commission on each sale. This is a great way to support the program!
The AIM Program has used the texts listed below in the past and plans to use them again in upcoming courses. If you are interested in purchasing a used text or selling one of your books, post a message in the AIM News conference in FirstClass.
Some texts are used in more than one class, e.g., Research Methods and Writing for Research texts are used again in the Capstone course. Therefore, you should plan on keeping certain textbooks until you finish the program.
Buyers and sellers assume full responsibility for any transactions.
Virtual Learning and Teams
- Virtual Team Success: A Practical Guide to Working and Leading from a Distance by Darleen DeRosa and Richard Lepsinger. Jossey Bass, 2010. ISBN: 0470532963 or 978-0470532966. (Required)
Marketing Management and Planning
- Marketing Strategy, 5th edition by O. C. Ferrell and M. D. Hartline. Mason, OH: South-Western Cengage Learning, 2011. ISBN: 053846738X or 978-0538467384. (Required)