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Faculty
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Faculty
Recent Books by AIM Faculty
Lynn Kahle
Handbook of Consumer Psychology. Routledge, 2008. ISBN: 080585603X or 978-0805856033.
This new handbook, sponsored by the Society for Consumer Psychology, contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behavior. Top scholars who have contributed to this handbook outline what they see as the major challenges and future research that is needed in their fields. The handbook is divided into the following sections:
- Introduction: History of Consumer Psychology
- Consumer Informational Processing
- Motivation, Affect and Consumer Decisions
- Persuasion, Attitudes and Social Influence
- Behavioral Decision Research
- Products, Preferences, Places and People
- Consumer Well Being
- Advances in Research Methods
This Handbook will be an excellent interface among many disciplines (e.g. Marketing, Psychology, Advertising, and Consumer Behavior) and will help students and researchers understand the psychological processes underlying consumer behavior. (Description from Amazon.com.)
Jane Maitland-Gholson and Karen Keifer-Boyd
Engaging Visual Culture. Davis Publications, Inc., 2007. ISBN: 0871927756 or 978-0871927750.
Engaging Visual Culture is a guidebook for teachers to help students make sense of the pervasive flow of visual information shaping their worldview and way of being. The authors offer practical strategies to help students learn to think critically about visual culture, its meanings, and its impact on their lives. Each of the nine chapters focuses on three key concepts: Expose, Explode, and Empower. By exposing students to the presence and power of visual culture, and "exploding" the passive acceptance of the visual messages all around us, students are empowered to participate actively in constructing their own meanings.
- Hands-on, age-appropriate activities to proactively expose the power of visual culture
- Strategies for teaching each chapter's content with students of different ages
- Reproducible handouts, worksheets, and more
(Description from Davis Publications, Inc.)
Darin Stewart
Building Enterprise Taxonomies. Mokita Press, 2008. ISBN: 141969362X or 978-1419693625
Taxonomies have been fundamental to organizing knowledge and information for centuries. Now they are the backbone of well organized information systems and the lynchpin of findability in an online world. This book is the first taxonomy primer to present how to design, create, apply and maintain structured vocabularies, including taxonomy, thesauri, ontology and folksonomy, specifically for digital information. This comprehensive and accessible guide explains how to make sure both content creators and content consumers are speaking the same language. (Description from Amazon.com.)
Marsha Willard and Darcy Hitchcock
The Business Guide to Sustainability: Practical Strategies and Tools for Organizations. Earthscan Publications Ltd., 2006. ISBN: 1844073203 or 978-1844073207.
Recipient of the 2007 OUTSTANDING ACADEMIC TITLE AWARD from Choice.
- A no-nonsense guide on how to "green" your office or business
- Practical strategies that can be implemented at the department and enterprise level
- Applies to businesses, not-for-profits, and government offices
Sustainability promises both reduced environmental impacts or ecological footprint and real cash savings for any organization be it a business, non-profit/NGO, or government department.
This easy-to-use manual has been written by top business consultants specifically to help managers, business owners, organizational leaders, and aspiring environmental managers and sustainability co-ordinators. It demystifies "sustainability," untangles the plethora of sustainability frameworks, tools and practices, and makes it easy for the average person in any organization to move toward "sustainability."
Organized by sector (manufacturing, services, and government) and function (top management, marketing and PR, purchasing, facilities, human resources, finance and accounting and health and safety), the authors show how organizations can apply sustainability in their everyday work through the application of useful tools and self-assessments.
This is the most comprehensive and user-friendly guide to implementing sustainability in any organization and is indispensable for all organizations seeking to lower their environmental impact and improve the bottom line. (Description from Amazon.com.)
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