AIM Faculty Publications
Books
Lynn Kahle and Pierre Valette-Florence
Marketplace Lifestyles in an Age of Social Media: Theory and Methods. M. E. Sharpe, 2012. ISBN: 076562561X or 978-0765625618.
Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars.
This book considers the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integrated, applied psychological point of view.
Marketplace Lifestyles in an Age of Social Media is exceptionally current and shows how recent trends and developments in social media reflect the importance of lifestyle research in marketing. The authors provide plentiful examples, illustrations, and comprehensive references. Clearly written, this is the best single resource for scholars, students, and marketing professionals in this important area of marketing theory and practice. (Description from M. E. Sharpe.)
Lynn Kahle and Angeline Close
Consumer Behavior Knowledge for Effective Sports and Event Marketing. Routledge Academic, 2010. ISBN: 0415873584 or 978-0415873581.
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of a) influencing behaviors in society and sports, b) building relationships with consumers through sports and events, and c) providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research, and rigorous attention to data. (Description from Amazon.com.)
Lynn Kahle
Handbook of Consumer Psychology. Routledge, 2008. ISBN: 080585603X or 978-0805856033.
This new handbook, sponsored by the Society for Consumer Psychology, contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behavior. Top scholars who have contributed to this handbook outline what they see as the major challenges and future research that is needed in their fields. The handbook is divided into the following sections:
- Introduction: History of Consumer Psychology
- Consumer Informational Processing
- Motivation, Affect and Consumer Decisions
- Persuasion, Attitudes and Social Influence
- Behavioral Decision Research
- Products, Preferences, Places and People
- Consumer Well Being
- Advances in Research Methods
This Handbook will be an excellent interface among many disciplines (e.g. Marketing, Psychology, Advertising, and Consumer Behavior) and will help students and researchers understand the psychological processes underlying consumer behavior. (Description from Amazon.com.)
Jane Maitland-Gholson and Karen Keifer-Boyd
Engaging Visual Culture. Davis Publications, Inc., 2007. ISBN: 0871927756 or 978-0871927750.
Engaging Visual Culture is a guidebook for teachers to help students make sense of the pervasive flow of visual information shaping their worldview and way of being. The authors offer practical strategies to help students learn to think critically about visual culture, its meanings, and its impact on their lives. Each of the nine chapters focuses on three key concepts: Expose, Explode, and Empower. By exposing students to the presence and power of visual culture, and "exploding" the passive acceptance of the visual messages all around us, students are empowered to participate actively in constructing their own meanings.
- Hands-on, age-appropriate activities to proactively expose the power of visual culture
- Strategies for teaching each chapter's content with students of different ages
- Reproducible handouts, worksheets, and more
(Description from Davis Publications, Inc.)
Robert Schultz
Information Technology and the Ethics of Globalization: Transnational Issues and Implications. Information Science Reference, 2010. ISBN: 978-1605669229.
As technologies advance and become social norms worldwide, certain ethical considerations must be examined and reflected upon due to their various cultural implications. Information Technology and the Ethics of Globalization: Transnational Issues and Implications discusses the widespread influence of technologies across the globe with particular attention placed on moral consideration. A unique compilation of examinations on issues in IT, this innovative publication provides researchers, academicians, and practitioners with a comprehensive survey of theories and insight into human considerations of this vast globalization. (Description from Amazon.com.)
Darin Stewart
Building Enterprise Taxonomies. Mokita Press, 2008. ISBN: 141969362X or 978-1419693625
Taxonomies have been fundamental to organizing knowledge and information for centuries. Now they are the backbone of well organized information systems and the lynchpin of findability in an online world. This book is the first taxonomy primer to present how to design, create, apply and maintain structured vocabularies, including taxonomy, thesauri, ontology and folksonomy, specifically for digital information. This comprehensive and accessible guide explains how to make sure both content creators and content consumers are speaking the same language. (Description from Amazon.com.)
Marsha Willard
The Business Guide to Sustainability: Practical Strategies and Tools for Organizations, Second Edition by Darcy Hitchcock and Marsha Willard. Earthscan Publications, 2009. ISBN: 1844077667 or 978-1844077663.
Sustainability promises both reduced environmental impacts and real cash savings for any organization—be it a business, non-profit/NGO or government department.
This easy-to-use manual—clear, concise and logically laid out—has been written by top business consultants.
The authors demystify 'sustainability', untangle the plethora of sustainability frameworks, tools and practices, and make it easy for the average person in any organization to move towards sustainability. Organized by sector and common organizational functions, the authors show how organizations can incorporate sustainability into their everyday work through the application of useful tools and self-assessments.
Building on the success of the first edition, the second edition includes a new chapter on information and communication technology (ICT). The authors have also added many new facts, stories, practices and resources throughout the book to keep up with this rapidly emerging field and have updated their widely used SCORE sustainability assessment. (Description from Amazon.com.)
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