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Applied Research
2006 Capstone Abstracts
The Changing Role of CIO: From IT Leader to Corporate Strategist
Moritz G. Feldhues, Senior Business Systems Analyst, Affiliated Computer Services
This paper examines the changing role of the Chief Information Officer (CIO) in large technology organizations, from 1995 – 2005. Using a pre-defined set of nine CIO leadership roles (Gottschalk, 2001), a content analysis is conducted to determine which CIO leadership roles have become more predominant. Conclusions are presented in a timeline graph (Corda, 2004) and a composite set of key job responsibilities in a current CIO job description, for use by executive recruitment teams.
Five Domains of Information Technology Governance for Consideration by Boards of Directors
Matthew Fletcher, Information Management Project Manager, NW Natural
This study provides boards of directors of publicly traded companies with checklists for assessing the practice and structure of their boards in the area of IT governance. IT governance is an integral part of overall enterprise governance (ITGA, 2003) and as such, is the responsibility of boards and executive managers. Five IT governance domains are examined, including IT Strategic Alignment, IT Value Delivery, IT Resource Management, IT Risk Management, and IT Performance Management
The author of this study is a recipient of the AIM Director's Distinguished Capstone Award.
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Technology-Based Market Capabilities: Options that Support Competitive Advantage
Dana Hogan, Director, Applications Development & Support, Information Services, Providence Health Plans
Barney et al. (1995) explain that technologies can increase a firm's economic value by reducing costs or differentiating products and services. Literature published 1995-2006 is analyzed to identify types of technology-based market capabilities useful in pursuit of competitive advantage. Eight types are identified: Business Intelligence, Customer Relationship Management, Data Warehouse, Electronic Data Interchange, Email, Information Technology, Knowledge Management and Web & Internet Technologies. The outcome provides a set of references for managers of information systems.
Selecting WAN Capable Replication Technologies for Disaster Recovery Planning in Mid-Sized Organizations: A Guide for IS Managers
Jacob Klearman, Network Administrator, WestStar Bank
Large scale disasters highlight the need to protect and quickly restore mission critical data. A conceptual analysis of articles published from 1999 to 2006 forms the basis for a decision support tool, designed for IS Managers of medium sized enterprises, who need to understand asynchronous WAN replication options. The tool, to be used during business continuity planning, explores the pros, cons, functionality and cost of replication technologies including: file, snapshot, CDP, Block and Byte replication.
The author of this study is a recipient of the AIM Director's Distinguished Capstone Award.
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When Private Entities Use Video Surveillance in Public Space: Personal Benefits vs. Privacy Infringements
Michael Lasher, Chief Operations Officer, Umatilla-Morrow Education Service District
This study examines the most common video surveillance applications currently used by private entities in public spaces. Through literature review and content analysis (Leedy and Ormrod, 2005) the paper examines: monitoring, facial recognition, inclusion of video in larger databases, tracking, and security applications (Davis, 2005). Purported benefits of these technologies are aligned with potential privacy intrusions. A personal decision tool provides readers with a process to evaluate their own feelings about video surveillance and privacy.
Social Technologies that Support Consumer Control in Internet Banking
Katrin Maehle, Vice President of Professional Services, Corillian Corporation
Internet banking is one of the fastest growing online activities (Fox, 2005). Internet social technologies provide users with increased control of the online experience (Charron, Favier, & Li, 2006). Based on analysis of literature published between 2000 - 2006, social technologies designed to increase consumer control are selected from non-bank retail websites and presented to bank channel managers for potential use within retail Internet banking websites. Types include blogs, chat, forums, personalization, podcasts and wikis.
The author of this study is a recipient of the AIM Director's Distinguished Capstone Award.
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Using eLearning Technologies in Blended Learning Models: Potential Impacts on Assessment in K-12 Schools
Scot W. Moye, Product Manager, IT, Intel Corporation
In an era of increased accountability and shrinking resources for primary and secondary educational institutions, recent eLearning technologies could play a significant role in reaching goals of the No Child Left Behind Act. This paper presents a review of selected literature published between 1996 and 2006, explores the most commonly used eLearning technologies, examines potential impacts on assessment, and reveals possible benefits of introducing them in blended K-12 environments to present curriculum content.
Marketing Tactics Most Commonly Used by Small Internet-based Retailers to Sell Specialty Products
Lane Pughe, Police Officer, Springfield Police Department
The rapidly evolving nature of e-commerce presents Internet retailers (e-tailers) with a myriad of marketing choices, further complicated by a lack of industry-specific guidance (Biswas & Krishnan, 2004). Using content analysis of sources published between 2000 and 2006, this study documents and defines marketing tactics used by e-tailers. Tactics are synthesized into a list of best practices in three areas: consumer purchasing behaviors, e-tailer marketing practices, and traditional marketing practices adapted for e-commerce.
The author of this study is a recipient of the AIM Director's Distinguished Capstone Award.
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Planning e-Government Projects for Developing Countries:A Checklist of Accountability and Transparency Success Factors
Sonia Rees, Repository/Tools Analyst, RBTT Bank Ltd.
Governments of developing countries attempt to provide a better quality of life to citizens through information and communication technologies (ICTs). This attempt "to enhance the access to and delivery of government services to benefit citizens" is known as e-government (Basu, 2004). This study focuses on e-government project planning, with emphasis on two factors: accountability and transparency. A checklist of success factors, derived from case studies and theoretical documents, is provided for consideration by e-government designers.
Unique Characteristics and Related Project Management Challenges of Global Virtual Teams
Randy Timmerman, Project Director, Medidata Solutions Inc.
As companies continue to expand globally, virtual teams utilizing information and communication technology are formed to accomplish company goals. Success in these teams requires increased knowledge of the unique characteristics and related management challenges. Selected literature published since 1996 is examined, to produce a reference guide for project managers. Six global virtual team characteristics are identified: geographic dispersal; structural flexibility; technology-based communications; cultural diversity; high task interdependence; and lack of shared work experience.
Psychographic Characteristics of the Millennial Generation: Developing a Market Segmentation for Use in the Wine Industry
Michael Wright, Senior Business Systems Analyst, Online Business Systems
The ability of the wine industry to attract a new customer base (Thach, 2005) requires a thorough understanding of the needs and wants of that group (Kotler, 2003). Selected literature published between 1991 and 2006 is examined for three psychographic characteristics (i.e., values, attitudes, and lifestyles) of the millennial generation using a conceptual analysis method. Findings are translated into a market segmentation and preliminary target market description for use by wine sales and marketing staff.
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