Data-Driven Organizations explores how organizations gain competitive advantage through the strategic use of big data as well as the use of analytics to facilitate managerial and strategic decision making. The course provides a historical context for big data and the newest processes and technologies for the capture, storage, processing, and reporting on large volumes of data in near real time. In addition, the course covers changes in systems architecture needed to support the use of big data.
Provost, F., & Fawcett, T. (2013). Data science for business: What you need to know about data mining and data-analytic thinking. Sebastopol, CA: O'Reilly Media. ISBN: 1449361323 or 978-1449361327.
Anderson, C. (2015). Creating a data-driven organization. Sebastopol, CA: O'Reilly Media. ISBN: 1491916915 or 978-1491916919.
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The Applied Information Management Master's Degree is an Interdisciplinary Studies program through the Graduate School.