Applied Information Management

Do You Manage Information, People, Technologies, or Resources?

Earn the respected AIM master's degree online from the University of Oregon!

Achieve your career goals by mastering the current information and management skills top employers demand. AIM bridges the gap between IT and business:

Data-Driven Organizations

Explore how organizations gain competitive advantage through the strategic use of big data and analytics.

Build skills in 5 key areas:

  • Understand the formulation of a data strategy
  • Learn what big data is and why big data technologies have emerged
  • Decompose parts of a big data (Hadoop) solution
  • Identify architectural changes needed to accommodate emerging technologies
  • Learn the people and processes needed to enable data-driven organizations

Topics include: big data, data strategy, data-driven decision-making, data analytics, data governance

Creating Business Solutions with Technology

Examine how organizations can operate to maintain advantage in a dynamic and competitive electronic business environment.

Build skills in 5 key areas:

  • Identify the drivers of technological innovation
  • Identify the patterns that characterize technology improvement trajectories and technology diffusion rates
  • Compare and contrast the quantitative and qualitative models used to evaluate innovation projects
  • Understand the mechanisms a firm has available to protect an innovation technology
  • Compare and contrast the elements of deployment including timing, licensing, pricing, distribution, and marketing

Topics include: technological innovation, innovation deployment, technology improvement trajectories, technology clusters, technology strategies, early and late industry entry strategies, protection of innovation technologies

Information Design Trends

Explore the political and cultural impact of policies related to how content is used across digital mediums, particularly the Internet.

Build skills in 5 key areas:

  • Identify the main players in the digital content policy debates and their primary interests
  • Understand copyright law and its place in the digital age, including the limits of copyright and the challenges of fair use in a digital world
  • Learn about the Creative Commons approach to copyright and the importance of public domain works to creativity and innovation
  • Learn how net neutrality came to be abandoned and the steps that are being taken to restore them
  • Understand privacy laws in the digital age

Topics include: net neutrality, privacy laws, digital content policy, Creative Commons

Questions? More AIM Program information available at:

The AIM Program is not accepting applications at this time.
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