Applied Information Management

Build Your Professional Brand with Social Media

We all know to avoid politics and any hint of Saturday night’s shenanigans on our news feeds. But do you know how to leverage social media to build and promote your professional brand?

Join us the evening of November 4 when two AIM Program graduates, Helen Phan and Jake Agard, share the top 10 tips for building a strong professional brand using social media. You will learn:

  • Why you need a professional brand
  • How to identify and engage your audience
  • How to select the right levels of security
  • How to avoid messaging that harms you professionally
  • How to establish a Hootsuite dashboard to manage multiple social streams
  • How to make the most of popular social media sites:
    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • Pinterest
    • Others: Google+, Tumbler, Flickr, Vine, Periscope, Snapchat
  • About books and websites for more information.  

Build your professional brand on social media, moment by moment.

Date: November 4, 2015
Time: 6:00–7:00 p.m. networking hour, 7:00–8:00 p.m. speaker presentation
Location: White Stag Block, Room 142/144, 70 NW Couch Street, Portland, OR
Cost: $10; enjoy appetizers and two drink tickets.

Helen Phan, business operations and product marketing manager

Intel Networking Division, AIM Class of 1996

Futuristic, focused, and strategic are strengths Helen Phan demonstrates in her 16+ years of professional marketing and communications. Phan is the business operations and product marketing manager in the Networking Division at Intel, where she is responsible for leadership communications, employee engagement, staff meetings, and consistent messaging for customers, field sales, cross-functional groups, and employees.

Previously Phan was the manager of an employee communications team that developed internal communications content for more than 30,000 employees including strategic communications plans, social media strategies, videos, articles, and blogs. She is passionate about teaching and serves as an Intel University instructor for New Employee Orientation and Micro Inequities.

Phan holds a MS in applied information management and a BS in journalism from the University of Oregon. She is married, has two teenage daughters, enjoys tennis and skiing, and pursues her love for lifelong learning by listening to management and leadership audio books.

Jake Agard, marketing engineer and ISV business development manager

Intel Software Sales Organization, AIM Class of 2015

Jake Agard is an independent software vendor (ISV) business development manager and marketing engineer in the Software Sales Organization at Intel Corporation, where he is responsible for marketing development and driving sales acceleration programs with key ISV partners.

Agard is also responsible for social media strategies, designing effective staff communications, budget management, mentoring interns, and proof point development projects with various engineering groups. Previously he spent 15 years in business analyst roles. In 2013 he returned to Intel Corporation during his graduate studies.

Agard holds an MS in applied information management from the University of Oregon. He is married to a fellow Intel employee and is a father of two children, ages eight and three. Agard enjoys learning the art of Taekwondo and researching his Norse heritage and culture.

The AIM Program is a multidisciplinary master's degree, jointly coordinated through the University of Oregon Graduate School and Academic Extension. The program is geared toward mid-career, full-time working professionals and is designed to be completed online in two-and-a-half to three years, with an accelerated option available for faster completion.

To learn more, please contact us at or 800-824-2714.

PUBLISHED: September 25, 2015